Troy Industrial Solutions recently held a Basic Motor Training Seminar not once – but twice – due to overwhelming demand.

To engage interested attendees, Troy mailed a “save the date” and email invitation to a select group of customers with instructions to register online. “The event filled up within three days and the phone calls keep coming in from customers who wanted to get their maintenance people into the session.” said Bill Keogh, Sales Manager for Troy. “The demand was so strong we scheduled an encore presentation the following week which also filled to capacity…